‘Rio’ Takes Flight at Box Office, Delivering the Best Start This Year
The 3-D animated film “Rio” made a $40 million debut at the North American box office this past weekend, according to early estimates, soaring to the biggest opening so far this year.
“Rio,” which was released by News Corp.’s Twentieth Century Fox, easily outpaced the weekend’s other wide release, director Wes Craven’s “Scream 4.” The horror-comedy film, from the Weinstein Co.’s Dimension Films, earned $19.3 million. (News Corp. also owns The Wall Street Journal.)
Featuring the voice of Jesse Eisenberg as a macaw that can’t fly, “Rio” built on its strong international debut last weekend and has grossed a total of $168 million world-wide after 10 days. The G-rated film is poised to continue strongly, as children head into their spring-break and Easter holidays. The next big animated films, the Weinstein Co.’s “Hoodwinked Too!” and DreamWorks Animation SKG Inc.’s “Kung Fu Panda 2,” don’t open until late April and May, respectively.
The “Rio” box-office result comes as the film industry faces a 19% decline in year-to-date ticket sales compared with the same time frame in 2010, according to box-office tracker Hollywood.com. “Rango,” an animated film from Viacom Inc.’s Paramount Pictures, had generated the previous best opening weekend this year, with a gross of $38.1 million.